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Marketing Management
Overview
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The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:
General Marketing
Advertising and Marketing Communication
International Marketing
Digital Marketing
Marketing Analytics
In the track that you choose, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen.
Honors in Marketing: The Department of Marketing and International Business offers honors courses to eligible students who undertake individual projects or a thesis under the direct supervision of an honors advisor for a total of 6 elective credits.
Internship Programs: All tracks offer an internship program to qualified advanced students who meet department criteria.
Information on the Honors Program and on the internship programs can be obtained from the department office, located in Room 12-240 of the Newman Vertical Campus.
Program Learning Goals
General Marketing Knowledge | Students will gain and apply general marketing knowledge |
Consumer Behavior | Students will understand and explain how consumer behavior influences key marketing decisions. |
Strategy | Students will analyze a marketing situation to determine the course of action the organization must undertake based on the organization’s competitive advantage |
Critical Thinking Skills | Students will demonstrate the analytical and critical thinking needed to evaluate marketing problems |