Marketing Analytics with Big Data
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Overview
Subject area
MKT
Catalog Number
9741
Course Title
Marketing Analytics with Big Data
Department(s)
Description
In Marketing Analytics with Big Data, students will solve complex real-worldbusiness problems by working in an actual cloud computing environment such asAmazon Web Services (AWS) or Google Cloud. The curriculum revolves aroundforming small collaborative groups to answer actual industry Request forProposals (RFP). The course delves into three distinct areas: Analysis, DataScience and Marketing. Part I examines Analytical theory so students understandthe advantages of various methodologies & frameworks in a data-driven researchprocess. The Data Science portion summarizes various machine learningalgorithms with a low-code overview of languages such as SQL, Python andNumpy. Finally, the Marketing portion engages students to interpret consumerbehavior/motivations and put relevant strategies in place that improve businessresults. Classes are a combination of inperson lectures, work sessions, and onlinemodules.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3