Marketing Analytics with Big Data
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Overview
Subject area
MKT
Catalog Number
4630
Course Title
Marketing Analytics with Big Data
Department(s)
Description
The course focuses on how companies can optimize their marketing mix – Product, Price, Place, and Promotion using Big Data. Marketing is about driving growth and increasing your organization’s market share. The course utilizes cases and industry papers to identify and define problems faced by marketing departments across industries, and teaches students how to solve these problems through the analysis of Big Data.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
031070