Project-Based Marketing Consulting
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Overview
Subject area
MKT
Catalog Number
9759
Course Title
Project-Based Marketing Consulting
Department(s)
Description
The goal of the course is to engage students in a real-world marketing consulting project. Previously learned material is used to: (1) understand brand objectives; (2) target brand audience, and (3) craft a comprehensive, data-informed marketing strategy. The course will focus on two activities: discovery and strategy.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
1.5
Maximum Units
1.5
Academic Progress Units
1.5
Repeat For Credit
No
Components
Name
Lecture
Hours
1.5
Requisites
028966