Project-Based Marketing Consulting

Download as PDF

Overview

Subject area

MKT

Catalog Number

9759

Course Title

Project-Based Marketing Consulting

Description

The goal of the course is to engage students in a real-world marketing consulting project. Previously learned material is used to: (1) understand brand objectives; (2) target brand audience, and (3) craft a comprehensive, data-informed marketing strategy. The course will focus on two activities: discovery and strategy.

Typically Offered

Fall, Spring, Summer

Academic Career

Graduate

Liberal Arts

No

Credits

Minimum Units

1.5

Maximum Units

1.5

Academic Progress Units

1.5

Repeat For Credit

No

Components

Name

Lecture

Hours

1.5

Requisites

028966

Course Schedule