Special Topics in Digital Marketing
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Overview
Subject area
MKT
Catalog Number
4593
Course Title
Special Topics in Digital Marketing
Department(s)
Description
This course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will be announced during the preceding semester. Students may take this course more than once provided that different topics are covered.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
Yes
Total Completions Allowed
33
Components
Name
Lecture
Hours
3
Course Topic ID
1
Formal Description
Text Analytics
Course Topic ID
2
Formal Description
Automated Media Buying
Course Topic ID
3
Formal Description
Search Engine Marketing
Course Topic ID
4
Formal Description
Internet Marketing and Global Business
Course Topic ID
5
Formal Description
Co-op Career Accelerator
Course Topic ID
6
Formal Description
Internet Marketing and Global Business
Course Topic ID
7
Formal Description
Marketing FinTech products in B2B Markets
Requisites
022682