New Product Design and Development
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Overview
Subject area
MKT
Catalog Number
9751
Course Title
New Product Design and Development
Department(s)
Description
This course is designed to explore the design and development of new products. We will examine a variety of ways of hearing the voice of the customer and then translating this information into design criteria and product specifications. The course includes a team approach to idea generation and creativity techniques, concept development, concept evaluation and testing, and commercialization.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
023057