Marketing Research

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Overview

Subject area

MKT

Catalog Number

9702

Course Title

Marketing Research

Description

Exploration of the development of market research studies through the setting of objectives, the design of surveys and other information-gathering techniques, the collection of data, the interpretation of findings, and the preparation and presentation of research reports.

Typically Offered

Fall, Spring, Summer

Academic Career

Graduate

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

023074

Course Schedule