Marketing Strategy

This course focuses on tools and strategies to develop evidence-based short- and long-term marketing decisions in organizations. Upon completion of the course, students should be able to develop the organization?s competitive advantage, determine which customers the organization should serve and how it shouldrespond to competition. Building on these analyses, students should be able to develop a persuasive, clear, and concise plan for the implementation of the organization?s marketing strategy and communicate the plan professionally to relevant audiences.

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