Retailing II: Retailing Management and Merchandising

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Overview

Subject area

MKT

Catalog Number

4913

Course Title

Retailing II: Retailing Management and Merchandising

Description

This course is directed primarily to those students whose career goals are aimed specifically toward the retail industry-ultimately at the level of middle or top management. Topics include the buyer's role in the retail environment, merchandise planning and control, forecasting, vendor relations and the art of negotiation, pricing for profit, and promotion. Particular emphasis is given to the fashion cycle and fashion merchandising.

Typically Offered

Fall, Spring, Summer

Academic Career

Undergraduate

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

025371

Course Schedule