Retailing II: Retailing Management and Merchandising
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Overview
Subject area
MKT
Catalog Number
4913
Course Title
Retailing II: Retailing Management and Merchandising
Department(s)
Description
This course is directed primarily to those students whose career goals are aimed specifically toward the retail industry-ultimately at the level of middle or top management. Topics include the buyer's role in the retail environment, merchandise planning and control, forecasting, vendor relations and the art of negotiation, pricing for profit, and promotion. Particular emphasis is given to the fashion cycle and fashion merchandising.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025371