International Marketing
Download as PDF
Overview
Subject area
MKT
Catalog Number
4420
Course Title
International Marketing
Department(s)
Description
The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, and multinational market segmentation, the development of international strategy, and its coordination and integration.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025354