Public Relations
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Overview
Subject area
MKT
Catalog Number
4171
Course Title
Public Relations
Department(s)
Description
A survey course examining the essentials of public relations practice, including an analysis of the many publics with which an organization must concern itself, and the communications tools available to fulfill public relations objectives. The course stresses communication theory, the principles and processes of public opinion formulation, and case analysis of practical public relations problems.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025351