Direct Marketing II: Database Marketing and Managing the Creative Process

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Overview

Subject area

MKT

Catalog Number

4152

Course Title

Direct Marketing II: Database Marketing and Managing the Creative Process

Description

This is a survey course examining the essentials of Database marketing practices. The course provides a review of the best practices of the major components and covers database marketing strategy development and management. In particular it focuses on how to manage the creative process of developing the marketing messages to Consumer markets and Business markets using database driven interactive media.

Typically Offered

Fall, Spring, Summer

Academic Career

Undergraduate

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

025350

Course Schedule