Direct Marketing II: Database Marketing and Managing the Creative Process
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Overview
Subject area
MKT
Catalog Number
4152
Course Title
Direct Marketing II: Database Marketing and Managing the Creative Process
Department(s)
Description
This is a survey course examining the essentials of Database marketing practices. The course provides a review of the best practices of the major components and covers database marketing strategy development and management. In particular it focuses on how to manage the creative process of developing the marketing messages to Consumer markets and Business markets using database driven interactive media.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025350