Retail Management and Merchandising

The course examines the scope, status, and dynamics of retailing in the U.S. and global economy. The main topics of this course include retail market structure, retail market strategy, planning merchandise assortments, buying, pricing, and retail promotions. This course is designed for students interested in careers in retailing, such as retail management and merchandise buying. This course is also useful to students interested in consumer products marketing and wholesaling. Course assignments include written analyses of issues pertaining to retailing or research investigations or retailing organizations.