Advertising and Marketing Communications

This is our basic Advertising & Marketing Communication course. Upon completion of this course students will be able to: (a) develop creative campaigns from start to finish using purpose driven strategies to create and maintain distinctive brands; (b) identify each brand’s clear and concise competitive advantage to position abrand successfully in the minds of consumers; (c) use well-organized and evidence-based information to identify consumer needs, wants and desires; (d) identify the various segments and select the target audience and engage them in a persuasive and motivating way; (e) identify and select the best and most efficient media vehicles in today’s complex environment to best match and connect with the target audience; and (f) ensure that each marketing communication element is well integrated within the purpose-driven strategy to communicate the brand positioning and benefits.

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