Channels of Distribution
Download as PDF
Overview
Subject area
MKT
Catalog Number
3500
Course Title
Channels of Distribution
Department(s)
Description
A study of the channels of distribution that facilitate the flow of goods from producer to final user, including such marketing intermediaries as wholesalers, retailers, brokers, manufacturers' reps, sales agents, and transportation companies. The course focuses on the effects of channel decisions as pricing, advertising, sales, and planning and includes the study of channel design, objectives, alternatives, and payoffs.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3