Marketing Foundations

This course introduces students to the fundamental concepts and principles ofcontemporary marketing. Upon completion, students will be able to: (a) explain the essential role of marketing in business and (b) develop a comprehensive marketing plan for a product or service by using the building blocks of marketingstrategy (segmentation, target marketing, and positioning) and the elements of the marketing mix (product, price, communication, and distribution) in an effective manner. Students will learn to identify marketing problems, analyze the situation based on relevant information and sound marketing principles, recommendimplementable solutions, and communicate these effectively and persuasively.

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