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Marketing Analytics
Overview
Official Name of Program
Marketing Analytics
Plan Code
ZKMKAL-MIN
Department(s) Sponsoring Program
Career
Undergraduate
CIP Code
52.1801
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.