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Marketing Analytics

Overview

Official Name of Program

Marketing Analytics

Plan Code

ZKMKAL-MIN

Department(s) Sponsoring Program

Career

Undergraduate

CIP Code

52.1801

Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.

Requirements