Marketing Analytics
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Overview
Subject area
MKT
Catalog Number
4561
Course Title
Marketing Analytics
Department(s)
Description
In this course, students will address the marketing process, new products, segmentation, targeting, positioning, and advertising, with data and analytics. They will learn how to analyze marketing data to help make decisions about: market segmentation and target market selection; product positioning; and allocation of marketing mix expenditures to accomplish objectives. This course will also provide an opportunity to improve students' statistical and analytical skills as well as build proficiency with statistical software applications.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
028396