Marketing Information for Decision Making

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Overview

Subject area

MKT

Catalog Number

3600

Course Title

Marketing Information for Decision Making

Description

This course provides an introduction to marketing research methods and techniques, as well as their applications and role in marketing decision making. It covers key topics in research design, including qualitative research, survey research, and causal research, and introduces marketing analytics and data analysis methods and their use in generating consumer insights. The course is structured around applications of data and data analysis rather than following a more traditional, textbook driven, research-methods structure.

Typically Offered

Fall, Spring, Summer

Academic Career

Undergraduate

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

025340

Course Schedule